Risk Awareness of the Rapidly Changing Landscape: Online Reputation, Coding/Payor Compliance, and Leveraging AI for Success

Part two of the PICA Riskology Series

Featured Topics

• Administrative Pitfalls: Billing, Documentation, Compliance and an alternative – Workplace Flexibility
• Social Media: Building Authority and Trust Online Building Your Brand
• Building Your Brand
• AI and Tech in Your Practice: Tools that can Help – or Hurt
• Advocating for yourself, your patients and your profession

Learning Objectives: At the end of the educational program, the learner will be able to:

• Identify common administrative risks related to billing, documentation, and compliance that can impact practice operations

• Explain the key principles of ethical and professional social media use in podiatry

• Understand how to build your brand

• Assess the benefits and limitations of AI-driven tools in clinical, administrative, and communication workflows

• Demonstrate effective advocacy strategies for self, patient, and professional community needs

Components

• This course provides for 1.85 CME
• The program will take approximately 1.85 hours to complete.
• The course was originally released in 2025.
• There is a post assessment quiz and survey. A score of 76% or better is required.

Part 1 - Course Staff

About the Speaker:

Adrienne Ross, DPM

Dr. Ross applies her surgical skills and passion for teaching as a faculty member at one of the nation’s leading podiatric medical and surgical residency programs. Her commitment to the field of podiatry and patient care is further proven by her completion of additional training to specialize in reconstructive plastic surgical techniques. Dr. Ross’ other specialties include peripheral nerve surgery, adult and adolescent flatfoot reconstruction.

About the Speaker:

Cheree Eldridge, DPM

Dr. Cheree Eldridge is a native of Birmingham, AL. She received her Bachelor of Science in Biochemistry and Cellular and Molecular Biology from The University of Tennessee, Knoxville and her Doctorate of Podiatric Medicine from the New York College of Podiatric Medicine. She completed a three-year surgical residency at the Atlanta VA Medical Center in Decatur, GA where she served as Chief Resident during her final year. Her training included wound care, diabetic foot care, treatment of complex forefoot and rearfoot deformities, and reconstructive foot and ankle surgery. A key part to her personal success is her ability to give her patients the type of attention, compassion, and professionalism necessary in today’s healthcare environment. Dr. Eldridge enjoys exercising, travelling, and spending time with friends and family. She also enjoys medical missions having served as a volunteer in Mexico and the Dominican Republic.

About the Speaker:

Sarah Haller, DPM

Dr. Sarah Haller is a board-certified in both foot and ankle surgery with the ABFAS. In addition, she has a certification in medicine with ABPM. She trained at Hoboken University Medical Center in the comprehensive foot and ankle reconstructive surgical residency.

About the Speaker:

Michael Brody, DPM

Dr. Michael Brody, DPM is a nationally and internationally recognized educator and expert in health information technology and medical compliance. A graduate of MIT and the New York College of Podiatric Medicine, Dr. Brody has held academic appointments at multiple colleges of podiatric medicine and served as Residency Director at the Northport VA Medical Center, where he worked from 1989 to 2016. In addition to maintaining a private practice since 1989, he serves as a consultant for organizations including PICA, Digitsole, and several health tech companies. Dr. Brody is the CEO of Registry Clearinghouse and founder of TLD Systems, helping practices meet HIPAA and federal compliance requirements. He currently serves as Medical Director for Podiatry Plan.

About the Speaker:

Adam Howard, DPM

Dr. Adam Howard is originally from Biddeford, Maine, and moved to Portland, Oregon, when he was eight years old. For his undergraduate education, Dr. Howard attended Linfield College where he achieved his bachelor’s degree in Health Sciences. Always drawn to healthcare and helping others, Dr. Howard decided to pursue a career that combined both. Dr. Howard enrolled in the William M. Scholl school of Podiatric Medicine in 2002 where he received two degrees—his doctorate in podiatric medicine and a bachelor’s degree in biology. After finishing his schooling, he moved back west where he did an additional three years of surgical training at the Veterans Hospital in Palo Alto. At the Veterans Hospital, Dr. Howard was exposed to many different types of patients and received extensive training in wound care/trauma. He has extensive training in foot and ankle surgery with an emphasis on trauma, sports medicine, and wound care/limb salvage. Dr. Howard is passionate about sports, and he likes working with those who have suffered sports-related injuries. Dr. Howard is married to his wife Vanessa and has one child, Darren. In his free time, he likes to exercise, play sports, and travel

About the Speaker:

Luke Cicchinelli, DPM

Dr. Luke Cicchinelli, DPM, is the Chief Medical Director with over 30 years’ experience both domestically and internationally as a podiatric surgeon, consultant, speaker, and educator in sports medicine, reconstructive surgery of the foot and ankle, and diabetes limb salvage, including 28 years as a lead surgeon on humanitarian missions in pediatric surgery in Central and South America. His wife, Dr. Devonne Roman, DPM is also a podiatrist and they have worked together in private practice and he as a consultant surgeon in multiple clinics throughout the US, Spain and the European Union as well as Saudia Arabia, and Australia. He has been a senior consultant in medical education and product invention and development throughout North America and EMEA (Europe, Middle East, and Africa). Dr. Cicchinelli is a Fellow of the American College of Foot and Ankle Surgeons (USA), a Fellow of the Australasian College of Podiatric Surgery (Australia) and Colegiado in Galicia and Austurias (Spain). Dr. Cicchinelli and Dr. Roman have 3 children: Angelica 24, Estela 21 and Gianluca 19, currently studying and living between Spain and the United States.

Fees

Refund Policy

No refunds are available for online courses.

Compliance Statement